Digital Music: The Distribution Game

Set up 100s of 1000s of DVMs in shops and retail outlets across India, with aggregrated content. Provide instantaneous downloads to any make and media of consumer's choice. (mobile phones, Mp3 players, CDs, memory chips/sticks)

Focus on:

# Ease of use for the common-man

# Better ROI/cft for the Retailers

# Transparent revenue sharing with content owners

# Large scale FMCG style distribution

# Subscription and pay-per-song models



Brand Objective : To enter people's heart through their ears